New Wave are a fine art products brand who have been around for over a decade. Focusing on functionality, quality and comfort for the artist, their excellent products are a joy to use. Packed with carefully designed features and materials, their ranges include the fantastic u.go Plein Air pochade boxes that offer lightweight practical solutions to painting outdoors in even the most challenging environments.
About New Wave
The business was born out of a creative collaboration between two brothers. The origin of the New Wave's art products is very much a family story. Their father had been a painter for many years. The two brothers looked over to their dad's studio and were always struck by the corner of the space, which was where old artist palettes were put to rest when they no longer served their purpose. What struck them in particular was just how huge, heavy, awkward and even painful they were when you went to pick up and try to move one. Picking them up seemed to be a sure fire way of causing pain in the wrist, an area of the body which has huge importance for any artist: there had to be a better way!
Practical Designs, Beautifully Executed
Their solution came with one trip to the lumber yard. With some wood to work with, they quickly knocked up what became the prototype for a completely new way of working on palettes in the art studio. These palettes were lighter, easier to move, more user friendly. The brothers always placed emphasis on how good it felt for the artist to use their palettes, and so these products were also conducive to a more enjoyable and therefore fruitful creative process for the artist.
Their goal has remained the same through this last decade, with everything they make needing to tick off those three boxes of comfort, quality and functionality. Only now their range has increased so that they offer an impressively wide array of fine art products which each help you experience new levels of comfort when you are in the creative zone.
u.go™ Plein Air - Anywhere Pochade Boxes & Accessories
A perfect example of what New Wave art products are able to achieve is their u.go™ Plein Air pochade boxes. These allow you to have so much more artistic freedom than could have been imagined before. They give you lots of room for mixing, and feel really nice to use thanks to their clever layout, fantastic features and easy to use accessories. These on-the-go pochade boxes are lightweight and can be set up with ease outside. This means that you can break out of that studio and react to direct inspiration outdoors. Or they can also be used simply to allow you to get some fresh air whilst you are working on your latest piece of art.
Travel from sea to summit, from cityscape to coastline, and take your u.go pochade box with you. Made of Baltic birch wood, with cleverly positioned stainless steel and aluminum accents, they provide strength without adding unnecessary weight. The wood has been finished so that it is non-porous and resistant to water, as well as resistant to standard artist solvents and mediums. The finish is also crack-proof, anti-chip, and it won't yellow. We love how beautiful these pochade boxes look, whilst they are also supremely practical in design.